Intro to Product Thinking

Course Outline

2 Day

On-site or Virtual

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Description

Elevate your business with our transformative Product Thinking class! This course empowers your teams to understand today's market-driven, customer-centric product mindset! Unlike the traditional project mindsets that focus on specific outputs, a product approach aligns your goals with customer needs and market trends, preventing costly products that fail to resonate with your audience.

A product mindset encourages continuous improvement and innovation, as products are constantly evaluated and updated based on customer feedback and market changes. Product Thinking leads to higher-quality products and can drive business growth. A product mindset fosters closer collaboration between different teams within a company, as everyone works towards the common goal of delivering value to the customer.

We help teams discern the nuances between Customer Value, Business Value, and Value Realization through a market-driven and customer-centric approach to product development. This course provides teams the skills and tools to understand customers' needs, stay ahead of market trends, and adapt swiftly to changes, ensuring their company's competitive advantage.

This class is an invaluable resource for companies transitioning to a design thinking or user experience (UI | UX) product development model. It offers the tools and insights needed to navigate this shift successfully.

Objectives

• Understand the roles and responsibilities in a market-driven, customer-centered marketplace.
• Understand the difference between a Product mindset and a Project Mindset.
• Review the four significant frameworks (Product Thinking, Design Thinking, Lean Startup, and User Experience UI\UX) and learn how they are combined to create a comprehensive user-centric approach to product development.
• Compare and contrast Outcomes vs. Outputs and relate each to the product mindset.
• Determine the difference between Customer Value, Business Value, and Value Realization.
• Apply Product Mindset through the three major phases of the Triple Diamond design lifecycle: Discovery, Options, and Delivery.
• Learn how to use the triple diamond approach to build products that avoid the build trap.
• Learn to design low-cost, low-fidelity experiments to validate customer needs.

Outline

Understanding the Product Thinking Mindset +

• Understand what it means to have a Product Mindset.
• Shifting from a Project Mindset to a Product Mindset.
• Define the role of design in product development.
• Grasp the empirical principles of the Design Thinking triple diamond process and its customer-centric product development approach by integrating Product Thinking, Design Thinking, Lean Startup, and User Experience (UI | UX).

Working as a Team: Radical Collaboration +

• Differentiate between product management and project management.
• Define roles and responsibilities.
• Understand the benefits and challenges of working in multidisciplinary teams.
• Develop strategies to secure stakeholder and leadership buy-in.

Discovery: Empathy +

• Comprehend the current state of your product or service.
• Develop skills for in-depth interviewing and asking the right questions.
• Create personas and empathy maps.
• Set up observational studies.
• Understand the customer journey and conduct competitor analysis.
• Learn the Empathy Methods to add to your toolbox.

Discovery: Define +

• Differentiate between outcomes and outputs.
• Define problems effectively.
• Understand the concept of value and how to realize it.
• Write effective outcome statements and identify measures of success.
• Learn the Define Methods to add to your toolbox.

Options: Ideate +

• Understand and apply various brainstorming and ideation techniques.
• Develop potential solutions for defined problems.
• Learn the Ideate Methods to add to your toolbox.

Options: Prototyping +

• Understand the 'What Wows' concept and apply creativity in developing new product and service concepts.
• Apply iterative prototyping methods.
• Understand the basics of prototyping.
• Learn the Prototyping Methods to add to your toolbox.

Delivery: Evaluation +

• Evaluate the economics of product development ('What Works').
• Test assumptions and incorporate feedback into product development.
• Understand the concepts of business feasibility and technological viability.
• Learn the Evaluation Methods to add to your toolbox.

Creating an Outcome-based Roadmap +

• Craft compelling visions and outcomes for your product.
• Understand and apply change management principles in product development.

Who Should Attend

• Product Managers
• Product Owners
• Project Managers
• Team Leaders
• Scrum Masters
• Developers & Testers
• User Experience Designers
• Managers
• Analysts
• Customer Success Managers