AI-Powered Product Thinking
Course Outline
Description
Transform your business with the cutting-edge fusion of Product Thinking and AI. This course is crafted to shift your team's mindset from outputs to outcomes, aligning product development seamlessly with consumer demands and market dynamics.
Discover how to pivot from a traditional project-focused mindset to a dynamic product-oriented strategy that thrives on feedback and fosters cross-team unity, driving product excellence and sustainable business growth.
Dive deep into the art of balancing Customer Value, Business Value, and Value Realization. We equip your teams with the insights to intuit customer needs, anticipate market shifts, and respond with agility, ensuring you stay ahead in the competitive landscape.
In today's digital age, fluency in AI is not a luxury but a necessity. More than learning about a tool, this course gears you up for the future of innovation. Harness the capabilities of ChatGPT by OpenAI and lead the charge in the Product Thinking and AI evolution.
Objectives
- Understand the roles and responsibilities in a market-driven, customer-centered marketplace.
- Understand the difference between a Product mindset and a Project Mindset.
- Review the four significant frameworks (Product Thinking, Design Thinking, Lean Startup, and User Experience UI\UX) and learn how they are combined to create a comprehensive user-centric approach to product development.
- Compare and contrast Outcomes vs. Outputs and relate each to the product mindset.
- Determine the difference between Customer Value, Business Value, and Value Realization.
- Apply Product Mindset through the three major phases of the design lifecycle: Discovery, Options, and Delivery.
- Learn how to use the Triple Diamond Approach to build products that avoid the build trap.
- Learn how to integrate AI into product design, using predictive analytics and machine learning to create products that adapt to user behavior and preferences.
- Gain proficiency in the art of AI prompt engineering to command AI to produce results in record time.
- Provide hands-on training on using OpenAI's suite of tools, including ChatGPT, for generating ideas, creating content, and analyzing customer data.
- Learn to design low-cost, low-fidelity experiments to validate customer needs.
Outline
Understanding the Product Thinking Mindset
- Understand what it means to have a Product Mindset.
- Shifting from a Project Mindset to a Product Mindset.
- Define the role of design in product development.
- Understand the Design Thinking triple diamond process's empirical principles and customer-centric product development approach by combining Product Thinking, Design Thinking, Lean Startup, and User Experience UI | UX.
Cultivate expertise in AI Prompt Engineering for tangible outcomes
- ChatGPT and Generative AI: Dive into the specifics of generative AI models like ChatGPT, discussing how they work, their potential uses in product thinking, and their limitations.
- Ethical Considerations and Bias Mitigation: Address the moral aspects of AI in product development, including how to recognize and mitigate biases in AI models and outputs.
- Practical Prompt Engineering: Master the craft of designing precise and strategic prompts to harness the full potential of AI, enabling tailored and nuanced responses that drive innovation and enhance product design.
Working as a Team: Radical Collaboration
- Differentiate between product management and project management.
- Define roles and responsibilities.
- Understand the benefits and challenges of working in multidisciplinary teams.
- Develop strategies to secure stakeholder and leadership buy-in.
Discovery: Empathy
- Comprehend the current state of your product or service.
- Develop skills for in-depth interviewing and asking the right questions.
- Create personas and empathy maps.
- Set up observational studies.
- Understand the customer journey and conduct competitor analysis.
- Learn the Empathy Methods to add to your toolbox.
- Learn specialized prompting techniques to enhance the Empathy stage of Product Thinking.
Discovery: Define
- Differentiate between outcomes and outputs.
- Define problems effectively.
- Understand the concept of value and how to realize it.
- Write effective outcome statements and identify measures of success.
- Learn the Define Methods to add to your toolbox.
- Focus on refining AI prompts and methodologies tailored for the define phase of product thinking.
Options: Ideate
- Understand and apply various brainstorming and ideation techniques.
- Develop potential solutions for defined problems.
- Learn the Ideate Methods to add to your toolbox.
- Emphasize AI-driven prompting techniques specifically for the Ideation phase of Product Thinking.
Options: Prototyping
- Understand the 'What Wows' concept and apply creativity in developing new product and service concepts.
- Apply iterative prototyping methods.
- Understand the basics of prototyping.
- Learn the Prototyping Methods to add to your toolbox.
- Prioritize AI prompting strategies and approaches during the Prototyping stage of Product Thinking.
Delivery: Evaluation
- Evaluate the economics of product development ('What Works').
- Test assumptions and incorporate feedback into product development.
- Understand the concepts of business feasibility and technological viability.
- Learn the Evaluation Methods to add to your toolbox.
- Concentrate on AI prompting techniques and processes for evaluating ideas, data, customer insights, and prototypes.
Who Should Attend
- Product Managers
- Product Owners
- Project Managers
- Team Leaders
- Scrum Masters
- Developers & Testers
- User Experience Designers
- Managers
- Analysts
- Customer Success Managers
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