Advanced Product Management

2 Day

On-site or Virtual

Request Pricing Download Outline

Description

Take your product management expertise to the next level with our Advanced Product Management Class. Designed for seasoned professionals ready to deepen their impact, this class explores advanced strategies, tools, and practices to thrive in today’s fast-paced and complex business environment.

Through engaging discussions, hands-on exercises, and real-world case studies, you’ll master techniques to drive strategic decisions, manage product lifecycles, and align roadmaps with organizational goals. Learn to navigate stakeholder dynamics with confidence, leverage data for impactful decision-making, and scale product practices for larger teams or global markets.

This course doesn’t just prepare you to meet today’s challenges—it equips you to anticipate trends, innovate with purpose, and position your products for long-term success. Whether you're leading a growing portfolio, launching disruptive solutions, or refining established practices, this class will help you unlock your full potential as a product leader.

Objectives

• Master Strategic Decision-Making: Develop advanced strategies for competitive positioning, market segmentation, and aligning product objectives with organizational goals.
• Excel in Lifecycle Management: Manage products through all lifecycle stages, from growth and maturity to decline, while mitigating risks and planning for evolution.
• Enhance Roadmapping Skills: Create long-term, outcome-driven roadmaps that balance customer needs, business objectives, and portfolio priorities.
• Navigate Complex Stakeholder Dynamics: Build influence, resolve conflicts, and foster alignment across diverse stakeholders, including executives and cross-functional teams.
• Leverage Data for Decisions: Utilize advanced metrics, predictive analytics, and validation techniques like A/B testing to drive informed product decisions.
• Scale Product Management Practices: Adapt frameworks and processes for scaling organizations, managing dependencies, and leading global or distributed teams.
• Innovate and Anticipate Trends: Identify opportunities for innovation, integrate emerging technologies, and prepare for future market disruptions.

Outline

Advanced Product Strategy and Market Analysis +

• Deep dive into competitive analysis and positioning.
• Techniques for market segmentation and targeting.
• Leveraging data analytics for strategic decision-making.
• Aligning product strategy with organizational goals.

Product Lifecycle Management +

• Managing the full product lifecycle from inception to retirement.
• Building strategies for product growth, maturity, and decline stages.
• Identifying and mitigating risks across the lifecycle.
• Creating actionable product evolution plans.

Advanced Roadmapping and Portfolio Management +

• Prioritizing initiatives in a multi-product portfolio.
• Developing long-term, outcome-driven roadmaps.
• Balancing customer needs with business objectives in roadmaps.
• Managing resource allocation across multiple products.

Advanced Stakeholder Management +

• Facilitating alignment across diverse stakeholder groups.
• Building influence and managing conflicts with authority.
• Effective communication strategies for executive stakeholders.
• Navigating cross-departmental collaboration challenges.

Data-Driven Product Decision Making +

• Advanced metrics and KPIs for product success.
• Utilizing predictive analytics to anticipate market trends.
• Ethical considerations in data usage and decision-making.
• Implementing A/B testing and validation techniques.

Scaling Product Practices +

• Adapting product management frameworks for scaling organizations.
• Managing dependencies and integrations in large enterprises.
• Leading product teams in global or distributed environments.
• Establishing processes for continuous improvement at scale.

Innovation and Future Trends +

• Identifying opportunities for innovation in product ecosystems.
• Exploring emerging technologies like AI, ML, and IoT in product management.
• Anticipating and adapting to future market disruptions.
• Fostering a culture of innovation within the organization.

Who Should Attend

• Senior Product Managers
• Product Leaders
• Portfolio Managers
• Program Managers
• Directors of Product Management
• Entrepreneurs and Founders

---

Other Course that may interest you.

Full Course Catalog

Request Pricing

First Name

Last Name

Email Course Message SUBMIT