AI-Powered Product Thinking
Transforming Success
ABOUT THE WORKSHOP
Step into the future with our revolutionary Product Thinking and AI course, designed to revolutionize your team’s approach from a bunch of outputs to impactful outcomes. Learn to marry product development with the pulse of consumer needs and the rhythm of market trends for smarter, more adaptive strategies.
Discover how to think like a product pro. Learn how to use a customer-centric approach to take advantage of market demands. We’ll show you how to balance what your customers want, what’s good for your business, and how to deliver quality products that really make a difference. Get ready to meet customer needs like never before, stay ahead of the latest trends, and adapt quickly to new changes—it’s all about keeping your products and business thriving.
In the digital era, where AI fluency is the new currency, we make it accessible. Beyond theoretical knowledge, this course immerses you in the practical world of AI innovation. Embrace the power of generative AI technologies like Chat GPT from OpenAI, and become pioneers in the AI-augmented Product Thinking landscape.
Let’s navigate the AI revolution together, staying at the forefront of the Product Thinking evolution.
Learning Objectives
- Understand the roles and responsibilities in a market-driven, customer-centered marketplace.
- Understand the difference between a Product mindset and a Project Mindset.
- Review the 4 major frameworks (Product Thinking, Design Thinking, Lean Startup, and User Experience UI\UX) and learn how they are combined to create a comprehensive user-centric approach to product development.
- Compare and contrast Outcomes vs. Outputs and relate each to the product mindset.
- Determine the difference between Customer Value, Business Value, and Value Realization.
- Apply Product Mindset through the three major phases of the design lifecycle: Discovery, Options, and Delivery.
- Learn how to use the Triple Diamond Approach to build products that avoid the build trap.
- Learn how to integrate AI into product design, using predictive analytics and machine learning to create products that adapt to user behavior and preferences.
- Gain proficiency in the art of AI prompt engineering to command AI to produce results in record time.
Outline
Understanding the Product Thinking Mindset
This module introduces the core concepts of what Product Thinking is and why it’s beneficial.
- Shifting from a Project Mindset to a Product Mindset
- Avoiding ‘The Build Trap’: Outcomes vs Outputs
- Define the role of design in product development.
- Understand the Triple diamond process’s empirical principles and customer-centric approach.
- Review Design Thinking, Lean Startup, and User Experience (UI\UX) to build an understanding of each framework and how they used in the Triple Diamond process.
Cultivate expertise in AI Prompt Engineering for tangible outcomes
- ChatGPT and Generative AI: Dive into the specifics of generative AI models like ChatGPT, discussing how they work, their potential uses in product thinking, and their limitations.
- Ethical Considerations and Bias Mitigation: Address the ethical aspects of AI in product development, including how to recognize and mitigate biases in AI models and outputs.
- Practical Prompt Engineering: Master the craft of designing precise and strategic prompts to harness the full potential of AI, enabling tailored and nuanced responses that drive innovation and enhance product design.
Working as a Team: Radical Collaboration
- Differentiate between product management and project management.
- Define roles and responsibilities.
- Understand the benefits and challenges of working in multidisciplinary teams.
- Develop strategies to secure stakeholder and leadership buy-in.
Discovery: Empathy
The Triple Diamond: Combining Lean Start Up and Design Thinking into one repeatable framework:
The Discovery Cycle:
- Comprehend the current state of your product or service.
- Develop skills for in-depth interviewing and asking the right questions.
- Create personas and empathy maps.
- Set up observational studies.
- Understand the customer journey and conduct competitor analysis.
- Learn the Empathy Methods to add to your toolbox.
- Learn specialized prompting techniques to enhance the Empathy stage of Product Thinking.
Discovery: Define
- Differentiate between outcomes and outputs.
- Define problems effectively.
- Understand the concept of value and how to realize it.
- Write effective outcome statements and identify measures of success.
- Learn the Define Methods to add to your toolbox.
- Focus on refining AI prompts and methodologies tailored for the define phase of product thinking.
Options: Ideate
- Understand and apply various brainstorming and ideation techniques.
- Develop potential solutions for defined problems.
- Learn the Ideate Methods to add to your toolbox.
- Emphasize AI-driven prompting techniques specifically for the Ideation phase of Product Thinking.
Bonus: The Mobius Loop and Scrum@Scale connection
Options: Prototyping
- Understand the ‘What Wows’ concept and apply creativity in developing new product and service concepts.
- Apply iterative prototyping methods.
- Understand the basics of prototyping.
- Learn the Prototyping Methods to add to your toolbox.
- Prioritize AI prompting strategies and approaches during the Prototyping stage of Product Thinking.
Delivery: Evaluation
- Evaluate the economics of product development (‘What Works’).
- Test assumptions and incorporate feedback into product development.
- Understand the concepts of business feasibility and technological viability.
- Learn the Evaluation Methods to add to your toolbox.
- Concentrate on AI prompting techniques and processes for evaluating ideas, data, customer insights, and prototypes.
Each participant will be encouraged to solve a real customer-facing problem (external or internal customer) or complete an innovation activity during this course. We will methodically walk through each step of the Triple Diamond approach (Design Thinking & Lean Startup, and User Experience (UI\UX)
The goal of this class is to be less theory and more practical application.
Who should attend?
Product Managers
Product Owners
Team Leaders
ScrumMasters
UIUX Designers
Agile Project Managers
Managers
Stakeholders
OTHER AVAILABLE WORKSHOPS
Product Thinking: From Project to Product Mindset
Take your team’s capabilities to new heights with our innovative Product Thinking course! Learn how to craft products that truly resonate with your customers by adopting a fresh, market-oriented product perspective.
Agile Foundations
Teams learn how to apply Agile methods like Scrum and Kanban to their projects successfully. Learn the Agile Development Mindset, and techniques, and best-practices to execute project deliverables successfully.
Registered Scrum@Scale Practitioner (RS@SP)™
Scrum@Scale naturally extends the core Scrum framework to deliver hyper-productive results across industries and disciplines (software, hardware, services, operations, and R&D).
Remote Learning
Train virtually in the environment that works best for your teams.
Smaller Classes
Students learn faster in smaller groups that can be adapted to fit their needs.
Real World Expertise
Our trainers are not just great instructors but have active field experience.